Introduction
Subtitle: The Rebel Who Changed Comics Forever. I planned this article a couple months ago. However, at that time I concentrated too heavily on the articles (which take some time to write) and failed as a result. Since focusing more on Tik Tok (the last two videos are downright viral!) and focusing on only one article a month, I think I can bring the page back from the dead. So, we launch this new feature with Creator Spotlight: Todd McFarlane.
Love him or hate him, McFarlane is like punk rock of comic creators. We tip our hand pretty heavily here when it comes to the old man. Affectionately known as Uncle Todd, we fall firmly in the “love” category. While not everything he touches is gold, he (in the words of wise sage Fred Durst) did it his way. His career is a masterclass in balancing artistic rebellion and business savvy to build an empire from the ashes of his former life.
Early Days: Pushing Marvel’s Limits
Many of us know that McFarlane got his big break at Marvel. Joining David Michelinie on Amazing Spider-Man, he brought a new style to the character that influenced generations of artists. His work on the cover of ASM #300 alone probably launched the careers of dozens of comic book artists.
Younger readers out there probably recognize the black costume from the Venom movies. Maybe, if you played the video games, you saw a version of the costume there. Yes, it’s true. Uncle Todd helped design the black suit and co-created the character of Venom. That led to several spin off characters, most notably Carnage. He also received the go ahead to write and illustrate his own Spider-Man title.
Image Comics: His Own Way
Frustrated by how Marvel and DC treated their creatives and their creations, he and several other giants at the time broke off and created their own label, Image Comics. Uncle Todd, for his book under the new label, created a character that looked very much like Spider-Man. However, Spawn dealt with much more “adult” issues than Marvel or DC ever touched in the past.
Spawn tells the story of a military man sent back from hell with a symbiote suit (sound familiar?) and powers to help Hell fight battles against Heaven on Earth. Simmons also uses his new found status to right some wrongs along the way. The comic sold 1.7 million issues, a record for a creator owned comic at the time. I, myself, bought the issue thrice. It’s a long story that I told more than once, so I will spare you this time. It wasn’t all wine and roses for the Image crew. Critics called the books the ultimate “style over substance” but rebellious teenagers like me didn’t give a shit what those stuffy dudes thought. I, for one, still don’t.
The McFarlane Legacy: Triumphs and Tensions
Unwilling to rest on his laurels, Uncle Todd spun his comics off into an action figure line. The accuracy and attention to detail also changed the way that action figures are made. Spawn also enjoyed success on the small, with an HBO animated series, and big, with a theater released movie, screens. Maybe success is pushing it some with regards to the movie. While decent, it suffered during a time before Disney and Marvel redefined comic book movies. To his credit, another movie under the Blumhouse label looks to improve on that misstep.
Speaking of missteps, Uncle Todd experienced his share of them. In addition to the fight over the creation of Venom, he also fought against Neil Gaiman for the rights to certain characters. Though, to be honest, now that Gaiman has been exposes as a sex pest, McFarlane maybe dodged a bullet there.
Why Uncle Todd Continues to Matter Today
Image Comics released some of my favorite books. Titles like The Maxx, Pitt, and Spawn continue to entertain me even today. My son loves Invincible. The Walking Dead spawned an entire cinematic universe unto itself. It feels weird calling Image books independent because of the vast range of titles and popularity. However, they remain true to their vision of allowing creators to retain all rights to their creations.
I just mentioned the reboot of the movie with Blumhouse as the distributor. I know people hated their Halloween movies, but I enjoyed them (yes, even Ends), so if it ever happens, I hold out hope they’ll do it justice. His toy line continues to expand with every new IP and retains the reputation for quality. Hey, you know me. I Stan for my heroes and Uncle Todd lives in that space.
The Verdict
I leave it to you, the fans, to decide. I presented the case in this Creator Spotlight: Todd McFarlane. What say you? Uncle Todd: Visionary or Stubborn Relic? If it’s the former, vote below. If the latter, let me know why in the comments.